Florist
Portland, OR
Brightwater Flowers
A four-van florist stopped losing Valentine's morning to route planning, and met every timed delivery for the first time.
42%
fewer miles than the hand plan
2 h 5 min
less planning on a busy day
4 vans
on the road each day
The problem
Most of Brightwater’s deliveries have a window: before a funeral, during office hours, after school. Planning them by hand meant guessing, and on busy days some windows were missed.
What changed
Every order now carries its window. Kerbel plans around them and shows which stop is at risk before the vans leave, so the shop can call the customer instead of apologising later.
Across the season, miles fell 42% and every timed delivery arrived inside its window.
On February 14th I used to spend two hours with a map and a highlighter. This year I planned 212 drops in the time it took the kettle to boil.
Marisol Achebe
Owner